Rack Gives Back

Rack gives back

As our employee base grows and matures there is more of a demand then ever for opportunities to give back to the community. Our employees so badly want to do something but often don’t know where to start or how to get involved.

Because of this demand we’ve decided to start Rack Gives Back for our Email & Apps division, thus bringing the structure and opportunity for volunteerism to our employees in the Blacksburg office.

Thanks to an experienced Racker, Mari Aguirre, we’re one week into our first organized event, a School Supply Drive for Price’s Fork Elementary, where we’re trying to purchase supplies for 50 children who were unable to buy school supplies for the 2009 – 2010 school year.

Want to start a similar volunteer initiative?

  1. Find a need. Call local school principals to find out which schools need help, how many children are in need, dates supplies are needed by, etc.
  2. Create a buzz. with employees by explaining in person the number of local students impacted by their families inability to purchase school supplies.
  3. Decentralize. As with any culture initiatives one person can’t do it all. Ask for team captains to spearhead the initiative and break employees up into teams based on the number of team captains. Make sure to coach captains on how to promote/get donations/etc.
  4. Set a BHAG (Big Hairy Audacious Goal). Set the bar high and make the deadline short. Deadlines that are too far out will cause the momentum to slow.
  5. Celebrate Success. Invite everyone to the drop-off and us it as a chance to thank the volunteers and rally future volunteers.
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